Digital Enablement Core is CraftConnect SA's flagship service. It covers every digital touchpoint a South African small business needs to be found, trusted, and contacted online - handled for you from day one.
What is included in the R3,500 setup?
1. Brand Foundation Package
Logo review and optimisation or simple logo creation (Canva)
Colour palette (3-5 brand colours)
Font pair selection
Canva brand kit setup (your colours and fonts locked in)
5 social media post templates (Instagram and Facebook ready)
2. Social Media Setup
Instagram Business account setup and optimisation
Facebook Business Page setup and optimisation
Bio and About section optimised (keyword-rich, clear CTA)
10-15 photos uploaded (client-provided or sourced)
Q&A section seeded with 5 common FAQs
Review generation strategy with template messages
Initial 3 GBP posts scheduled
4. WhatsApp Business Optimisation
WhatsApp Business setup and full profile completion
Product or service catalog setup (up to 20 items)
10 quick reply templates for common questions
Away message and greeting message configured
Business hours automation
5. Content Strategy Foundation
Content pillar framework (3-4 pillars tailored to your business)
1-month content calendar template
Hashtag research (30-50 hyper-localised hashtags)
Post type guide (what to share, when, and why)
What is included in the R1,200/month retainer?
Once your setup is complete, the monthly retainer keeps everything active, consistent, and growing. The retainer is capped at 6.5 hours per month per client.
Monthly Deliverables
8 social media posts (Instagram and Facebook) - mix of educational, behind-the-scenes, product, testimonial, and promotional content
4 Google Business Profile posts - updates, offers, events, or seasonal content to keep GBP active
WhatsApp Business support - template updates, catalog additions, quick reply refinements
1 x 30-minute monthly check-in call - review performance, plan next month's content focus, answer questions
Ad-hoc WhatsApp and email support - quick questions answered within 1-5 hours during business hours
Pricing Summary
Setup fee (once-off)R3,500
Monthly retainerR1,200/month
Retainer hours cap6.5 hrs/month
Payment terms65% deposit + 35% before launch
Retainer cancellation30 days written notice
Want a website too? View our bundle packages - combining Digital Enablement Core with a website saves you compared to buying separately, and your monthly retainer stays the same at R1,475 (core + hosting).
Currently Accepting New Clients
Ready to get started?
Get a free, tailored recommendation for your business. No pressure, no jargon, no hard sell.